ideas that earn attention
earned-first creative
brand experience
calling bull on kibble
Freshpet has a bone to pick with big kibble. That’s not real food. And it can’t be good for the health of our pets. Freshpet uses only human-grade, fresh ingredients to create food that is packed with nutrition and kept in the fridge.
To make the ultimate statement, we partnered with an artist to create a figurative sculpture made entirely of dry kibble to call attention to the kibble industry and get the conversation started. Because kibble is “forever” (and not fresh!) we knew the sculpture could withstand the great outdoors. We brought the Sad Kibble Dog statue to Domino Park in NYC and invited park-goers and their dogs to take selfies and interact with our art experience.
SAD KIBBLE DOG SCULPTURE BY ARTIST WILL KURTZ
brand activation
Zoomies online meeting for pets
hosted by Rainn Wilson for Freshpet
We created the first conference call for pets to bring pet owners and media together with a brand during a global pandemic.
influencer campaign
making waves in
the media
We snagged coverage for Kellogg’s new Baby Shark cereal by casting a wide net to influencers and media and developing custom brand assets to make a splash.
media mailers
cracking open the conversation
To reintroduce Happy Egg to the media, we created custom branded egg crates for each outlet we pitched. We combined their brands with Happy Egg’s iconic yellow packaging to grab attention, and we hid “easter eggs” in the artwork with the key messages.
media event
getting holiday ready
We created a one-day holiday wonderland showcasing Walmart's most exciting seasonal items for gifting, hosting and decorating. We invited media, influencers and content creators to dig in and experience the holiday magic with Instagrammable moments around every corner. We produced themed signage, product lookbooks and swag for attendees to take home and share with followers and audiences.